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27-11-2019, 14:03

Brand Identity System: Design Beyond A Logo

Category: Tutorials » Art, Drawing, Painting

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Brand Identity System: Design Beyond A Logo
Video: .mp4 (1280x720, 30 fps(r)) | Audio: aac, 48000 Hz, 2ch | Size: 643 MB
Genre: eLearning Video | Duration: 1 hour | Language: English

Learn how I get a virtually 100% approval rate when presenting logo work to clients
What you'll learn
Learn how to consider Brand Positioning in your logo designs
Advantages of designing a Brand Identity System
What components go into creating a cohesive Visual System
How to pick the most appropriate mockups to sell your design work
Requirements
Have some level of design experience with Adobe Creative Suite
Have a passion for creating extensive brands that go beyond just a logo
Description
In this class I'm thrilled to share my Overarching Brand Visuals process with you that has allowed me to sustain a virtually 100% approval rate from clients, for the last 3 years and over 20 major rebrand projects.
My process is a result of more than a decade of tweaking and strengthening my approach to designing and presenting logos and identities. I have stopped having to defend designs for individual items, or nitpick at a logo, because I focus on delivering Overarching Brand Visuals that support a cohesive Brand Story.
If you've ever presented logo options to a client only to receive criticism or confusion, or go through an insane amount of revisions for something as basic as a business card, then this class is for you.
In some of my previous classes I focused on providing a lot of theoretical knowledge behind approaching design work.
However I want to shift gears a little and focus on the practical side of creating visuals for a brand.
I invite you to go behind the scenes with me and see how I put together concept visuals for a real client of mine, while I talk you through my thought process.
Key Takeaways:
Learn how to consider Brand Positioning in your logo designs
Look at the advantages of designing an Overarching System rather than just a logo
Explore what components should be considered for a cohesive Visual System
Learn how to establish which application examples should be presented
A hands-on, behind the scenes lesson of creating Overarching Visuals for a real client
Who this course is for:
Perfect for designers of any level in their career
Suitable for design students or beginners
Great for designers wanting to transition into a lead role

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