MP4 | Video: 1280x720 | 80 kbps | 48 KHz | Duration: 02:06:38 | 223 MB
Genre: eLearning | Language: English
Building a successful new product and brand is an incredible experience. Startups all over the world are tackling new opportunities, 100-year-old corporations are investing millions in the next big thing...yet time and time again, talented people build products that never succeed.
At the core off all successful products and marketing is knowing who your customers are, what they need, and why they need it. And you won't get the answers to these make-or-break questions by having a bunch of meetings within your company — you get them from talking to your customers!
In fact, two hours of customer interviews can literally save you 6 months of building the wrong thing.
You learn who your customers are, what they need, and why they need it. You learn what to build, and what not to build. You're marry your vision with customer understanding to hit the sweetspot.
People know this, but few actually do interviews…
Where do I find people to talk to?
What do I ask them?
Can't I just send around a survey?
How do I not bias or lead them?
How do I turn these interviews into tactical takeaways?
How do I get my boss or colleagues to buy in?
We created this course specifically to answer those questions. I've worked with and trained hundreds of product teams from venture backed startups, to accelerators such as TechStars, to corporate innovation labs and product teams.
Knowing how to effectively interview potential customers is key, and if you work with products or want to enable product success, I'd like to cordially invite you to take a straight and to-the-point dive into Tactical Customer Interviewing for New Product/Brand Success: A Step-by-Step Guide to Discovering Insights to Build Products and Brands People Love Through Customer Interviewing.
What are the requirements?
A will to create a product and brand that people love
What am I going to get from this course?
Over 38 lectures and 2 hours of content!
Find and interview customers to unlock key product and brand insights
Avoid the prevalent traps that lead to new products failing
Make critical decisions about product features, user experience, positioning/branding and marketing strategies
Know how to effectively position your product so it resonates with customers in a way that drives conversion
Identify what features are nice-to-haves vs. must-haves
Understand what it takes to run an effective interviews
Marry vision with customer understanding to build products people love
What is the target audience?
UX Designers & Researchers