Introduction to E-commerce (Tsinghua University Texts) by Zheng Qin
English | 2009 | ISBN: 3540496440 | 527 Pages | PDF | 4 MB
Introduction to E-commerce discusses the foundations and key aspects of E-commerce while focusing on the latest developments in the E-commerce industry.
Practical case studies offer a useful reference for dealing with various issues in E-commerce such as latest applications, management techniques, or psychological methods. Dr. Zheng Qin is currently Director of the E-Commerce Institute of Xi'an Jiaotong University.