Designers engage with words, typographically expressing
them with purpose and poise. Typography is a process,
a refined craft making language visible. Designers shape
language with type and give words life and power to speak
text fluently. Letterforms and their supporting characters
are simple shapes that do so much. With distinct voices
and personalities, type whispers delicately and shouts loudly.
Communication lies at its core. Type is commanding and
beautiful one moment, analytic and instructive the next.
It is dramatic, whimsical, modest, and extravagant.
Typographic practice (and those dedicated to it) gives
spoken and written language vitality across time,
generations, and cultures.
Rooted in everyday experience, type is ever-present.
It often goes unnoticed. Other times, it radiates. A central
goal of designers is marrying content and form. Function
balances with aesthetics. Boundless methods exist to visualize
text with type. Heightened attention and thoughtful
articulation are essential. Discipline fosters skill and knowledge.
Designing with type for communication challenges
and fulfills and continually offers new things to explore.