My aim in writing this book was to demystify
and simplify commercial photographic
lighting. In these pages, you’ll learn about the
qualities of light and gain tips for selecting essential
photographic gear. You’ll find a variety of
professional lighting techniques explained and
diagrammed in a clear, concise manner. I have
used every one of the techniques described for
paying jobs, and each time, my client was pleased.
I have also provided strategies for designing a
studio for the particular type of photography you
do. I will show you how to create sets inexpensively
and how to stay within your client’s budget
and increase your bottom line. The straightforward
insights into selecting backdrops and background
materials will save you money, too.
You can also use this book to explain to clients
the light you think will best enhance their project—
without having to set up the shot.