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10-01-2015, 21:54

Logo Creed: The Mystery, Magic, and Method Behind Designing Great Logos

Category: E-Books

Logo Creed: The Mystery, Magic, and Method Behind Designing Great Logos

Pdf | eng | 2013 | 217 Pages | 101 Mb
Bill Gardner, Catharine Fishel


They don’t want to share with just anyone because the instant
they reveal a trick, its value evaporates. The magic—
the fun and amazement—is essentially destroyed.
Sound familiar?
Magicians look at magic very differently than the general
public. Yes, the ability to see things through innocent eyes
is lost. But the plus side for magicians is that this pulls them
through the curtain so that they can participate in the performance
in a completely different way—as the builders of the
experience.
Designers look at design very differently than the general
public. Yes, you look at things through very different eyes—
understanding the significance of shape, color, and symbolism
in ways the unschooled person never could. But the real
plus side for you is that you become the builder of experiences,
of stories and of dreams.

Logo Creed: The Mystery, Magic, and Method Behind Designing Great Logos
Logo Creed: The Mystery, Magic, and Method Behind Designing Great Logos
Logo Creed: The Mystery, Magic, and Method Behind Designing Great Logos
Logo Creed: The Mystery, Magic, and Method Behind Designing Great Logos


My CaREER,
before design, was as a
magician. It’s what put me
through college. The truth is,
magic & design are
not all that different from each
other. Their processes are
nearly identical, and each is
rooted in mentorship.
Bill Gardner


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