Lynda.com - Optimizely Fundamentals
Genre: Tutorial | Size: 110 MB
Which landing page performs best? Where are users getting lost and leaving? Where in the check-out flow do customers abandon their shopping carts? Conversion rate optimization (CRO) testing helps you answer these questions and others like them. This course will help you understand the basic concepts of website testing and optimization and then put the principles into practice with Optimizely, a leading testing platform.
Length: 1h 8m
Released: September 25, 2014