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30-09-2014, 07:10

Lynda.com - Building an Integrated Online Marketing Plan

Category: Tutorials

Lynda.com - Building an Integrated Online Marketing Plan
Lynda.com - Building an Integrated Online Marketing Plan
Genre: Tutorial | Size: 311 MB

Learn how to integrate all the moving parts of a successful marketing strategy—email, social media, search, and more—without diluting your message is a critical skill for businesses large and small. Matt Bailey has over two decades in the online marketing industry. Let him show you how to establish your brand's story and then market it accordingly, using permissioned email, blog posts, and forums like Facebook, Twitter, LinkedIn, and even Pinterest. Learn to assess your resources and research the market, so you don't overreach; develop compelling content that entices customers while supporting your brand; and then review the performance of your campaigns and look for opportunities for improvement.


Level: Intermediate
Length: 3h 7m
Released: July 15, 2013

Topics include:
Assessing your resources and budget
Developing your brand's narrative
Avoiding mixing mediums
Marketing via search, email, and blog posts
Reaching fans on social media
Integrating video
Researching the market
Publishing content
Reviewing your success


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