» » Storytelling: Branding in Practice, 2nd edition

Information of news
17-09-2014, 00:42

Storytelling: Branding in Practice, 2nd edition

Category: E-Books

Storytelling: Branding in Practice, 2nd edition

Storytelling: Branding in Practice, 2nd edition by Klaus Fog, Christian Budtz, Philip Munch and Stephen Blanchette
English | 2010 | ISBN: 3540883487 | 254 pages | PDF | 10,3 MB

Must-read for managers on a powerful branding tool of the future.
Up-to-date cases from the business world, plenty of illustrations and easy-to-use tools.
Recommended by managers of top international firms.
Covers both the internal and external benefits of storytelling for a business company.

Danish version sold more than 2000 copies.

Check ‘Em Out! (...) it's a detailed guide to the creation of powerful sagas that move customers to engage the brand. Tom Peters, Bestselling Author and CEO, Tom Peters Company It's a big deal to compress your company's story into a brand. This book is the first step on that long journey. Kevin Kelly, Founder and Editor-at-Large, Wired Magazine The book carries branding to the next step, which is storytelling. Philip Kotler, Professor of International Marketing, Kellogg School of Management, Northwestern University One of the very best marketing books of the year... Seth Godin, Bestselling Author and Marketing Expert The book accurately portrays the value of storytelling in the business context. Dr. Roger Schank, Former Professor in Learning and Psychology, Northwestern University and Yale University

Links are Interchangeable - No Password





Site BBcode/HTML Code:

Tags to an Article: Storytelling, Branding, Practice, 2nd, edition

Dear visitor, you went to the site as unregistered user.
We recommend you Sign up or Login to website under your name.
Would you like to leave your comment? Please Login to your account to leave comments. Don't have an account? You can create a free account now.