SkillShare - Illustration and Lettering: A Hands-on Approach to Label Design
English | .MP4 | aac, 44100 Hz, stereo | h264, yuv420p, 960x540, 23.98 fps(r) | 321 MB
Whether it's packaging, t-shirts, or apples, there's a right way to design a label. In this Skillshare class, artist Jon Contino takes us through his process for preparing, designing, and executing iconic labels. Go behind the scenes in his studio to explore what inspires him, and see his full label design process—from research, sketches, and composition to manipulating final colors on the computer. With 30 minutes of video lessons, 3 class-specific project guides, links to favorite articles, and a collection of core reference images, this bite-sized class will inspire you to transform a simple sketch into a real mark. Make a label you'll love.
Watch 3 video lessons.
1. Jon's Favorite Hand-Illustrated Labels (13 minutes)
2. Translating Mood Boards Into Sketches (14 minutes)
3. Working With The Final Design (6 minutes)
Learn by doing.
Submit a design for a label type of your choosing. It could be intended for anything from a screen-printed wine bottle to a leather patch on the back of a pair of jeans. Integrate brand and product information from the class, and plan for a real production process so that you can share your design with the world.