CreativeLIVE - Joel Grimes - Concept-Driven Commercial Photography [2 Webrips (WMV)]
English | Size: Size : 3.27 GB
Commercial photography isnâ€™t about mastering complex lighting ratios or obscure retouching techniques. Successful commercial photography hinges upon your ability to turn your creative vision into a polished product. In this two-day online workshop, commercial photographer Joel Grimes will teach you how to think of your photography as an artistic process, not a mathematical equation.
Joel, a commercial photographer with more than 25 yearsâ€™ experience working for top advertising agencies, will reveal his signature lighting, shooting, editing, and marketing methods. Joel will teach you to trust your artistic instincts by demonstrating how he conceptualizes two different photo shoots: an edgy athletic portrait, and a commercial beauty shoot. Joel will also walk you through how to identify the right lighting to attain your desired result.
After transforming the way you think about conceptualizing, lighting, and shooting, Joel will unveil his creative compositing techniques and tips and tricks for retouching skin. By the end of this two-day workshop, you will have a tried-and-true playbook for creating works of photographic art that dazzle commercial clients.
In 1984 Joel Grimes graduated from the University of Arizona with a BFA in Photography and soon established a commercial studio working out of Denver Colorado.
For over 27 years Joel has worked for many of the top advertising agencies and corporations across the globe for clients such as AARP, Abbott Labs, Archer Daniels Midland, Arizona Office of Tourism, AT&T, BC Lottery, Broncos, Comcast, Crown Royal, Febreze, Goldman Sachs, Hewlett Packard, Hyatt, Kodak, Naturella, Nikon, Pentax, Phillips 66, Philip Morris, Procter & Gamble, Pfizer, Qwest, Red Bull, Sony, Sturm Ruger & Co, United Global, USA Boxing, Visa, Volvo, and Xcel Energy. Over the years his assignments have taken him to every state across the USA and to over fifty countries around the globe.
In 1990 Joel produced his first coffee table book, â€˜Navajo, Portrait of a Nationâ€™ which received a number of photographic and design awards and produce an eighteen-month solo exhibit at the Smithsonian American History museum.
Driven by the creative process, Joel views himself as an illusionist, creating portraits larger than life. â€œThere is no face on the planet that is the same, my vision as an artist is to capture that individual uniqueness through the photographic process.â€
Joel is also an ambassador for the creative process by teaching workshops and lectures around the world. â€œI feel that by being an open book with my process I have an opportunity to inspire others to follow their dreams and passions to createâ€.
Joel currently has a photo studio located in Old Town Pasadena California where he resides with his wife Amy.
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