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  • Author: Alexandr
  • Date: 25-01-2014, 00:17
25-01-2014, 00:17

Eye Tracking the User Experience

Category: E-Books

Eye Tracking the User Experience

Eye Tracking the User Experience
English | 320 pages | ISBN-10: 1933820101 | PDF, EPUB | 53.27 MB


Eye tracking is a widely used research method, but there are many questions and misconceptions about how to effectively apply it. Eye Tracking the User Experience the first how-to book about eye tracking for UX practitioners offers step-by-step advice on how to plan, prepare, and conduct eye tracking studies; how to analyze and interpret eye movement data; and how to successfully communicate eye tracking findings.
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