» » How to Cut It in the Media: A PR Manual for Aesthetic Plastic Surgeons and Professionals in Cosmetic Medicine



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  • Author: Alexandr
  • Date: 19-01-2014, 01:29
19-01-2014, 01:29

How to Cut It in the Media: A PR Manual for Aesthetic Plastic Surgeons and Professionals in Cosmetic Medicine

Category: E-Books

How to Cut It in the Media: A PR Manual for Aesthetic Plastic Surgeons and Professionals in Cosmetic Medicine

How to Cut It in the Media: A PR Manual for Aesthetic Plastic Surgeons and Professionals in Cosmetic Medicine
English | 160 pages | ISBN-10: 1842145509 | PDF | 1.03 MB


This new ebook is an invaluable resource and guide to how to manage difficult situations to prevent them becoming disasters. How to cut it in the media offers a guide to knowing and understanding journalists motives; the press outlets and their audiences; proactive and reactive PR; how to handle difficult interviews; and the risks of going public on an issue. This fascinating guide also highlights how to maximize good publicity and ensure good self-marketing, particularly through the use of social media. This is of as much interest and relevance to seasoned medical and surgical professionals as to those new to the area; nurses and other practice personnel.

Key Topics included in the book:
How to react to press enquiries
How to be proactive in PR
How to spot a good case study for the press
How to use social media as a medical professional
How to prepare for an awkward interview
How to get the best from a PR agency
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