Hubert Gatignon, "Statistical Analysis of Management Data, 3rd edition"
English | 2014 | ISBN: 1461485932 | 400 pages | PDF | 7,5 MB
Statistical Analysis of Management Data provides a comprehensive approach to multivariate statistical analyses that are important for researchers in all fields of management, including finance, production, accounting, marketing, strategy, technology, and human resources. This book is especially designed to provide doctoral students with a theoretical knowledge of the concepts underlying the most important multivariate techniques and an overview of actual applications. It offers a clear, succinct exposition of each technique with emphasis on when each technique is appropriate and how to use it. This third edition, fully revised, updated, and expanded, reflects the most current evolution in the methods for data analysis in management and the social sciences. In particular, this edition includes:
Â· A new chapter on the analysis of mediation and moderation effects
Â· Examples using STATA for most of the statistical methods
Â· Example of XLSTAT applications
Featuring numerous examples, the book may serve as an advanced text or as a resource for applied researchers in industry who want to understand the foundations of the methods particularly relevant and typically used in management research, and to learn how they can be applied using widely available statistical software.
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