Doug D'Anna - How To Write Long Copy
English | Size: 425.10 MB
Dear A-list Copywriter,
When I wrote The Great Retirement Betrayal 20 years ago, I had no idea that it would become one of Phillips Investment Resources’ most successful direct mail packages ever.
Frankly, it was my first “real” direct mail package for an A-level client. I was just hoping they’d hire me back. And hire me back they did!
After all, my direct mail package simply crushed their previous two-year control and was unbeatable for three years. In the end, more than 25 million pieces were mailed, and my life has never been the same.
In fact, this direct mail piece was so massively successful that the buzz about the promotion rippled through the industry. It’s no wonder. Denny Hatch received a copy and gushed for three pages about it in Who’s Mailing What!, declaring:
“The magalog format is not only alive and well, but has reached the state of perfection with Doug D’Anna’s effort for The Retirement Letter.”
As a result, not only did I receive calls from Forbes, Prevention Health Books, Boardroom, and other A-level clients asking me to write for them…
…but I also heard from local members of the Newsletter Publishers Association who practically begged me to make a presentation at our chapter meeting on how to write long editorial-style copy.
So I not only accepted the invitation to speak but also videotaped my presentation!
After all, I was new in the business. I was thinking I could send the video out with my copywriting samples as part of my presentation kit!
Ultimately, I did nothing with the tape, and for years I thought I had lost it.
So I can’t tell you how excited I was to find it while remodeling my office this year. Viewing it was even more thrilling!
After all, the video brought me back to where I had started: a young guy with his first grand slam under his belt, excited to share his success with all who would listen.
That’s why I had my presentation, How to Write Long Copy That Makes Money converted, to DVD. And why I’d like to share it with you now:
To let you know that you, too, are just one breakthrough away from rising to the top of the A-list, and (more important)…
So you can apply my techniques and win more controls!
Little oldie but goldie.