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  • Author: gravita
  • Date: 2-01-2014, 12:02
2-01-2014, 12:02

Brand From the Inside

Category: E-Books

Brand From the Inside
Brand From the Inside
Jossey-Bass | 2006-04-14 | ISBN: 0787981893 | 272 pages | PDF | 1,1 MB

In Brand from the Inside, Libby Sartain and Mark Schumann, branding experts who helped to build employer brands at Southwest Airlines and Yahoo!, describe this secret weapon for a business. The book gives leaders across an organization step-by-step instruction on how to motivate employees to consistently deliver the experience the customer brand promises.

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