English | mp3 | 2 ch 160 kbps | 6 hrs 8 min | 420 MB
eLearning | Course No. 5972
Influence and persuasion aren’t just abstract concepts of interest exclusive to psychologists and sociologists. Rather, they’re a fundamental part of your everyday life. Whether you realize it or not, you’re constantly surrounded by people and groups trying to influence the way you think, act, and feel.
But you don’t have to let influence just happen to you. Instead of merely following the will of others, you can actively take charge of your decisions—and your life—by grasping the science behind how influence works and by strengthening your own skills at influence and persuasion. And whether you’re in the corporate boardroom or at the family dinner table, you’ll find yourself reaping a wealth of rewards when it comes to the myriad ways you interact with other people and groups on a daily basis.
To master the art and craft of influence, the most powerful skill a person in 21st-century society can have, is to
- vastly increase your chances of achieving your particular goals, both at work and at home;
- strengthen your ability to persuade supervisors, coworkers, family members, and others that your opinions are the right ones;
- enhance the effectiveness with which you negotiate, shop, speak to groups, and engage in other activities; and
- protect yourself from the machinations of con artists and others who would use the tools of influence to your detriment.
1 A Model for Successful Influence
2 Characteristics of Influential Agents
3 The Dark Side of Influence
4 Characteristics of Suggestible Targets
5 Influence Tactics—Hard and Soft
6 How to Make the Most of Soft Tactics
7 How Context Shapes Influence
8 Practicing Impression Management
9 Selling and Being Sold
10 Delivering Effective Speeches
11 Developing Negotiation Skills
12 Becoming a Transformational Leader