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  • Author: davida
  • Date: 26-11-2013, 13:38
26-11-2013, 13:38

Content Marketing Fundamentals by C.C. Chapman

Category: Tutorials » Other

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Content Marketing Fundamentals by C.C. Chapman
English | .MP4 | h264, yuv420p, 960x540, 15.00 fps | aac, 48000 Hz | 615 MB
Genre : elearning
What is content marketing? Photos, words, audio, and video-everything you create to tell the story of your product or company online.
It's not a new concept, but the tools have changed dramatically in the last 10 years. In this presentation, C. C. Chapman walks through the why, what, who, and how of content marketing, and shows how to transition your marketing efforts to the digital landscape. You'll learn to define a strategy that's right for your company, choose the proper platform and tools, understand how to build a successful content marketing team, and gain insight from C.C.'s years of expertise.

Topics include:

Defining marketing goals and measuring success
Integrating already established programs
Getting leadership support
Establishing an online footprint, starting with a blog
Electing editors, community managers, and content creators
Using an editorial calendar
Writing for the web
Understanding the importance of images, audio, and videoIntroduction

Welcome
What this course covers

1. Developing Your Strategy and Setting Goals

Defining goals and measuring success
Knowing your company's culture
Integrating with already established programs
Leadership support
Thinking like a publisher
Small wins are a great start

2. Choosing the Proper Platforms and Tools

Establishing your online footprint
Start with a blog
Setting up guidelines and training
Getting better by doing more
Thinking about content marketing as a campfire

3. Roles and Responsibilities for Your Team

The importance of having an editor
Community managers
Content creators
Don't forget to listen

4. Using Best Practices to Implement Your Plan

Using an editorial calendar
Playing to your strengths
Writing for the web
The importance of images
Video and audio
Tailoring content to each platform :


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