Jamie Turner, Reshma Shah, "Social Media Is More Than Just YouTube, LinkedIn, Facebook, and Twitter"
2010 | ASIN: B00452V4N6 | 12 pages | EPUB | 3,3 MB
Understand the broad range of social media tools and platforms available to you-and how to weave together a campaign that works.
Social media is similar to a snowball. When it gets going, it builds. With a little luck and a good amount of work, your campaign will create its own momentum. But it's not just about uploading a YouTube video or creating a LinkedIn profile. It's about creating a wide variety of channels through which customers and prospects can connect with you.