English | ISBN: 0231163568, 0231163576 | 2013 | 240 pages | EPUB | 3 MB
In Designing for Growth: A Manager's Toolkit, Jeanne Liedtka and Tim Ogilvie provided managers with guidance on using design as a powerful tool to boost the innovation needed to grow profitable businesses. This new book emphasizes the relevance of design thinking to business outcomes beyond just revenue growth, illustrating how design thinking can be used as a tool to approach managerial and organizational challenges.
Based on a study that aimed to identify the specific ways in which managers use design thinking, this book presents a series of case studies that show how design thinking was practically implemented to innovate and solve problems. The organization profiled include Toyota, IBM, Steelcase, Intuit, Healthways, SAP, and social sector organizations including Dublin City Council in Ireland and The Good Kitchen in Denmark. These concrete examples will help readers grasp the intricacies of designing thinking, and will show skeptical managers that design thinking is not just for product design or development departments