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6-11-2013, 07:50

Research Methods for Business A Skill Building Approach, 4th Edition

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Research Methods for Business A Skill Building Approach, 4th Edition

Research Methods for Business: A Skill Building Approach, 4th Edition By Uma Sekaran
2002 | 464 Pages | ISBN: 0471203661 , 0471384488 | PDF | 10 MB




Ethical issues relating to research and the aspects of business, data collection, and data analysis are integrated throughout the book.
* The issues in cross-national research in sampling and data collection are thoroughly discussed.
* The qualitative-quantitative aspects of research are brought together through a case study on the final chapter.


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