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1-11-2013, 19:50

The Definitive Guide to Entertainment Marketing - Bringing the Moguls, the Media, and the Magic to the World (2nd Edition)

Category: E-Books

The Definitive Guide to Entertainment Marketing - Bringing the Moguls, the Media, and the Magic to the World (2nd Edition)

The Definitive Guide to Entertainment Marketing - Bringing the Moguls, the Media, and the Magic to the World (2nd Edition)
2013 | ISBN: 0133092089 | English | 368 Pages | EPUB | 3 MB


Entertainment spending is soaring worldwide, driven by new technologies, new platforms, new business models, and unrelenting demand amongst seven billion consumers. That means entertainment marketing opportunities are soaring, too. But this business is more complex and competitive than ever and it's changing at breakneck speed. Now, two leading practitioners show how to transform content into profits today and tomorrow any content, on any platform, in any market, worldwide.





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