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  • Author: davida
  • Date: 21-10-2013, 18:48
21-10-2013, 18:48

creativeLIVE - The Art of Selling What You Make with Tara Gentile

Category: Tutorials » Photoshop, Photography


creativeLIVE - The Art of Selling What You Make with Tara Gentile
English | Audio: aac, 44100 Hz, stereo
MKV | Video: h264, yuv420p, 852x478, 30.00 fps(r) (eng) | 6.09 GB
Genre: Video Training

If you have serious crafting skills and are ready to transform your work from a pastime to a thriving business, this three-day immersion into sales and marketing in the age of Etsy is for you.

Taught by business strategist Tara Gentile, this course will help you think like a service-based business to maximize positive customer relationships and sales. Using and applying basic pricing strategies and psychology, you’ll learn how to set prices that reflect the value of what you do while still remaining realistic for your customers. You’ll learn how to write marketing materials and create an online presence that piques the interest of clients.

You’ll also learn how to effortlessly guide customers through each step of the purchasing process, from the first spark of initial interest to the final transaction. Tara will show you how to apply your skills in online venues like Etsy, real-world settings like craft fairs, and beyond.

This course will give you the concrete, pragmatic tools to connect with customers, make sales, and share the unique things you make with the world.

Bonus Video - Enrollment Message from Tara
Bonus Materials - The Art of Selling What You Make PDF
Bonus Materials - Indie Craft Show Guide.pdf
Bonus Video - creativeLIVE Indie Craft Fair

Session 1 October 18, 2013
Day 1 Pre-Show
9:00 am - Overview of Today's Goals
9:15 am - Gather your Virtual Focus Group
10:00 am - Camera Study
10:45 am - Chart the Course for your Customer
11:30 am - Breaking Down the Charted Course
1:00 pm - Holes, Not Drills
1:45 pm - Questions & Student Hot Seat
2:30 pm - Content Marketing
3:15 pm - Strategic Partnerships
3:30 pm - Business Model
3:45 pm Wrap-Up

Session 2 October 19, 2013
Day 2 Pre-Show
9:00 am - Overview of Today's Topics
9:15 am - Making Money Should Be Beautiful
9:30 am - 9 Money Myths
10:00 am - Student & Internet Questions
10:45 am - Pricing Strategies
11:30 am - Pricing Formula
1:00 pm - Value(s) Driven Marketing
1:30 pm - Moving Towards Value
2:30 pm - Pricing Practicum: Ana Apple
2:45 pm - Pricing Practicum: Bird of Virtue
3:00 pm - Pricing Practicum: Studio MME
3:15 pm - Pricing Practicum: Sasha Cagen
3:30 pm - Pricing Practicum: Jen-Na
3:45 pm - Student & Web Questions
Day 2 Wrap-Up

Session 3 October 20, 2013
Day 3 Pre-Show
9:00 am - Today's Goals
9:15 am - Sales, Marketing, and Distribution
9:30 am - Selling Through Email
11:00 am - Sales Pitch: Studio MME
11:15 am - Sales Pitch: Bird of Virtue
11:30 am - Sales Pitch: Ana Apple
11:45 am - Sales Pitch: Sasha Cagen
12:45 pm - Craft Show: Sasha Cagen
1:00 pm - Craft Show: Bird of Virtue
1:15 pm - Craft Show: Jen-Na
1:30 pm - Craft Show: Ana Apple
1:45 pm - Craft Show: Studio MME
2:00 pm - Final Questions
Day 3 Wrap-Up

Tara Gentile
Tara Gentile is a business strategist, the creator of the Customer Perspective Process, and the ambassador of the You Economy. She works with entrepreneurs to create truly social business models and marketing strategies that generate more profit while meaningfully impacting customers & communities. Her work has been featured on Forbes, US News & World Report, Design*Sponge, and in the NY Times bestselling book, The $100 Startup.

More: _http://www.creativelive.com/courses/art-selling-what-you-make-tara-gentile



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