After landing a client, the designer's first chore is to communicate and develop the initial idea, whether it's a storyboard for a film or ad, or a multifaceted marketing campaign for a product or service. Learn how to transform a client's request into a presentable concept in this course. Craig Smallish walks through the development process for various creative scenarios, from assessing the client and the scope of the job to free-associating and sketching your ideas. Learn to create descriptive copy to accompany your visuals and create iteration after iteration of your design. Finally, Craig shows how to choose your strongest idea through a process of refinement. Topics include: What is concepting? Working with clients Doing your research Determining the core values of a product or service Using free association Building the written descriptives Using search engines to fuel ideas Flipping your ideas 180 degrees Creating a rough sketch Defining the refined sketch
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