Facebook Advertising using Pay Per Click
English | Audio: aac, 44100 Hz, stereo (und)
MP4 | Video: h264, yuv420p, 640x360, 30.00 fps(r) (und) | 82.06 MB
Genre: Video Training
This course is designed to take you from the basics of facebook pay per click (PPC) to more in-depth material such as segmenting, split-testing, managing multiple ads.
The course covers both 'internal' ads; those that link to a fanpage/business page within facebook and 'external' ads which link to a website outside of facebook.We also look at ad types and how facebook PPC differs from other PPC platforms such as Google Adwords.
SECTION 1: Introduction
SECTION 2: Internal and External Ads
SECTION 3: Images
SECTION 4: Facebook Power Editor
SECTION 5: Wrap Up
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