English | 46mins | AVC1 960x540 15 fps | AAC 128 Kbps 48.0 KHz
Genre: eLearning | Level: Beginner
Content is key to delivering a successful user experience on websites, apps, and other digital properties. But what sets good content apart from the rest? This course takes you through the process of analyzing and reshaping your web content not only text but also video, imagery, social interactions, and the metadata that underlies it all to improve your SEO while refining your brand's voice. Learn how to construct meaningful content and measure just how successful your site is after launch. Author Patrick Nichols also shows you how to develop personas to better understand your audience and evaluate the needs of important stakeholders and influencers.
* What is content strategy?
* Shaping the tone
* Auditing your current content
* Identifying content gaps
* Defining your audience
* Developing personas
* Working with wireframes
* Measuring results